In this book Paul Rand said to be one of the world's leading graphic designers, speaks about the contemporary practice of graphic design, explaining the processes and passion that foster good design and indicting fadism and trendiness. Illustrating his ideas with examples of his own graphic work as well as with the work of artists he admires, Rand discusses such topics as: the ...(展开全部)

In this book Paul Rand said to be one of the world's leading graphic designers, speaks about the contemporary practice of graphic design, explaining the processes and passion that foster good design and indicting fadism and trendiness. Illustrating his ideas with examples of his own graphic work as well as with the work of artists he admires, Rand discusses such topics as: the ...(展开全部)

The novelist and physicist C. P. Snow once remarked that not knowing the Second Law of thermodynamics was analogous to never having read a work of Shakespeare's. This profusproductely illustrated volume breaks down the mathematical barriers that have prevented many from understanding this fundamental principle of energy transformation and describes the origin, atomic basis, and...(展开全部)

Equality is an ideal to which we all aspire. Yet the more closely we examine it, the more its meaning shifts. How do we explain how equal treatment can in effect lead to inequality, while unequal treatment might be necessary in order to achieve equality? The apparent paradox can be understood if we accept that equality can be formulated in different ways, depending on which und...(展开全部)

Equality is an ideal to which we all aspire. Yet the more closely we examine it, the more its meaning shifts. How do we explain how equal treatment can in effect lead to inequality, while unequal treatment might be necessary in order to achieve equality? The apparent paradox can be understood if we accept that equality can be formulated in different ways, depending on which und...(展开全部)

The fourteen chapters of this book cover the central ideas and concepts of chaos and fractals as well as many related topics including: the Mandelbrot set, Julia sets, cellular automata, L-systems, percolation and strange attractors. This new edition has been thoroughly revised throughout. The appendices of the original edition were taken out since more recent publications cove...(展开全部)

Why do living things and physical phenomena take the form they do? D'Arcy Thompson's classic On Growth and Form looks at the way things grow and the shapes they take. Analysing biological processes in their mathematical and physical aspects, this historic work, first published in 1917, has also become renowned for the sheer poetry of its descriptions. A great scientist sensitiv...(展开全部)